LO1 Analysis of an existing graphic design work: Leeds festival

 

a). The purpose of the flyer is to massively advertise the festival and its artists. The poster has the same purpose however has a longer lasting effect as once bought and displayed by a fan the poster will then go on to advertise wherever it was displayed. The keyring is a unique idea as its purpose is to advertise, so the idea that when these keyrings are given out and people put them on there keys the festival will then be able to advertise to a larger audience.

b).  The format of the first piece is a poster, this is used to promote the event in a certain area. The second piece is a logo for the Leeds/Reading festival, this is used for everything related to the event. The third piece is a keyring sold and merchandise for the festival, often bought as momentos of the festival however the main use of these is advertisement.

C).  The main piece of content on the poster is the lineup which is evidently the most eye catching aspect as the line up is able to take up almost the whole posters space. The second most eye catching aspect is the big logo that has been rotated and placed along the side to make more space for the line up, this denotes that the designer is purposly trying to divert attention to the line up. The sponsers of the festival have been shrunk down so that in comparison to the line up and logo seem extremely small, therefore making them less attention grabbing. 

d).The styles of the pieces are very simple and modern which suits the Leeds and Reading festivals as there target audience are young adults who where born into the modernist generation.

e). The layout for the flyer is very clean and and organised as the logo has been placed down the side and then the line up has been organised into columns. This gives the layout of the flyer the appearance of neatness. This helps the reader with reading through the flyer as it is lay out in an easily readable format. The logo and keyring pieces have been lay out very simply with a logo over the relevent brand background.

f) the target audience for these pieces are people aged 17-26, either gender and of any ethnicity, but mainly English by culture.

g). Neither pieces break the Advertising Standards Authorities code of conduct as there advertising campaign does not cause any offense in any way, nor does it advertise, endorse or glorify alcohol in any way. The campaign does not exaggerate the product.