a).The purpose the flyer is to advertise the festival and its artists to its target audience directly. The poster has the same purpose as both the flyer and the poster are wall art, however the people who buy the posters then go and advertise for the festival by displaying the posters in there places of residence.
b). The format of the first of these pieces is that it is a flyer, this is a piece of media that is handed out to people or different businesses to promote a festival. The second piece is formatted as a logo for the festival. This is a logo is the visual representation of the festival.
c The flyer has lots of different kinds of content on it. For example the date is at the top of the flyer which is what the viewer sees first on the page, this denotes that the producer wishes the viewer to see the date and then automatically think about if they could make that date or not. Another bit of content is the news section, this is placed conviently beneath the date, this denotes that the producer did this so that the viewer goes from the date of the festival to seeing the new and exciting news for instance on this flyer it says "New venue! New Date! New look!". Another section of content is the festival line up. This takes up most of the flyer, this denotes that the lineup is supposed to be the centre of attention. On the second piece the content is purely the logo, this logo is included on the flyer as it is the identity of the festival. This logo is there to be eye drawing and connotes that it wishes to be iconic.
d). The style of the first piece is very modern and simplistic. This style is iconic for the hip hop time that the festivals music is based from. This style is also very fashionable as it has a clean look to it.
e). The content on the pieces is lay out in a way that makes it seem spacious and casual. This lay out is very important for the flyer as it helps the viewer read through the flyer with ease. This layout also helps make the festival appear professional.
f) The target audience for these pieces is people of any gender, age 15-25, american by culture. These people are definitely fans of the hip hop genre.
g). Neither pieces break any of the Advertising Standards Authority's codes of conduct. The advertising campaign does not cause offense in any way, glorify alcohol or exaggerate the product. These pieces are mostly copyright claim free as the materials used will have been produced solely for the festival. However there is a logo that is next to the main title in the lineup, this logo is the branding for the world famous hip hop group Wu-Tang Clan, this is copyrighted by the group so or the festival to use it they would have had to get permission from them.
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