a). The purpose of the flyer is to advertise and promote the festival directly to its target audience. This also promote both the artists playing and the festival at the same time building a better reputation for the festival. The t shirt helps to advertise the festival indirectly as people buy them they then go on to wear them and inadvertently advertise for the festival.
b). The format of the first piece is merchandise specifically a t-shirt . The format of the second piece is a flyer.
c). The T shirt has only one piece of content, the logo, this denotes that the designers wanted to promote Parklife through clothing. The flyer has lots of contents. The main visual content is the logo of the Parklife event as it is the largest aspect of the flyer. This dennotes that the designer wants to promote the name of the event and make the festival larger within its target audience. The second piece of content that shouts promotion is the date and location of the festival, this denotes that the designer again were given a brief where the main focus is to advertise and promote the festival. A surprising aspect of the flyer is that the website for the ticket purchases is smaller than most of the other text on the flyer. This donates that the designers obviously did this so that the audience or reader of the flyer read the name of the event and the date first and connotes that this was done so that when read the audience can see the name and date to see if there interested then they might look for the website for tickets if they are interested.
d). The style of the T-shirt is very minimal as the only aspect of the T shirt is the logo. The flyers style is minimalist too, this was done to appeal to its target audience.
e). The Content on the first piece is centered onto the middle of the T shirt, it has also been enlarge to take up the majority of the front of the t shirt. The content on the second piece has been lay out to allow for space so that the vibrant background imagery can get through and attract people.
f). The target audience for this festivals graphic design work is most likely people of any gender, any ethnicity aged between 16 to 25. English by culture.
g). Neither of the pieces break any of the Advertising Standards Agencies code of conduct. There is no offensive content, no endorsement of alcohol or exaggeration about the products.
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